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The need for more authentic images will also influence icons and graphics. Recently we have seen brands embrace this wholeheartedly as they look to differentiate themselves from the pack. This will also add a personal or fun element back into your design or content work. And this canít be done with off-the-shelf icons or graphics. Many may see this trend as childish or unprofessional, but it will definitely help you stand out online. Like many of the trends in 2017, this is a push back on the clean and almost clinical nature of design in recent years. For example, Dropbox has adopted the use of hand-drawn illustrations in everything they do. It has become part of their brand now and is easily recognizable

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